Which is where I come in. I’m E4’s Fictional Emergency Comedy Commissioning Executive. I pretend to field phone calls and make important decisions, just like the real E4 commissioning editors, but I am also net-savvy, down with the iPod generation and totally new media compliant. How? Because, at sixteen years-old, I am also three years younger than all the other comedy commissioning editors. If you’re reading this web site – fantastic, you are exactly the kind of brand-aware, web 2.0, aspirational demographic I was hoping to attract.*
Comedy commissioning is a tough gig. It is packed full to the rafters with people who are clever enough to spot people who can tell us which people are good at making comedy, and then enable them to motivate those people to make comedy for us. Some people might suggest we don't actually make or do anything at all. But we are a vital cog in the comedy machine - if we fail, the nation’s playgrounds and offices will fall silent. What? You think catchphrases grow on trees?
Have you ever fancied being a comedy commissioning editor? Well you can’t. But what you can do is help the real comedy commissioning editors spot people who are good at making comedy, by taking part in E4’s Interactive Comedy Festival. Or iComFest for short (and also because it has a little "i" at the start).
What do I need you to do?
Clips from this year’s programmes are available to watch online. You can also read the pitch document for each show (as each idea was fictionally pitched to me). What you need to do is watch the clips for me.
Sounds pretty funky, huh? So get stuck into those shows – and help me to help you to do my job for me!
Peace out!
* Please note, if you are outside of the 16-34 ABC1 demographic then you should probably not be reading this. Go and watch Newsnight, granddad.
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