Channel 4 and the Home Office have teamed up to create a Hollyoaks web drama, which you'll be able to watch right here on this website throughout July. "But why are Channel 4 and the Home Office working together?” we hear you ask…
A representative from the Home Office explains; "With our sensible drinking campaign, Know Your Limits we aim to explain how people can enjoy a drink responsibly and still have a good time. The campaign focuses on people aged between 18 and 24. Many people in this age group watch Hollyoaks, so we saw this as a brilliant opportunity to get our message across.
"While we understand that many people enjoy a drink or two it’s important to make everyone aware of the potential consequences of drinking too much."
You may be aware of the Home Office Know Your Limits campaign the adverts pose the question: "You wouldn’t start a night like this, so why end it that way?" You can watch the adverts here now...
Check out the Drinkaware website, or their Drinks Diary , which is brilliantly designed to help you measure how much you have drunk the previous night, or over the last week, etc... So get clued up on alcohol and take a real look at what you drink by checking out the Drinkaware website now!
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